F O U N D I N N A T U R E
Clinton Friedman’s singular ability to showcase nature's color, form, and texture is inherent in all that he does.
His work is a celebration of our natural world—both its imperfections and its classical beauty—it transcends artifice in favour of uncompromising simplicity, eschewing trend in favour of timelessness. And in developing the clintonfriedman brand, he has brought this distinctive style to bear both in his artistic output and his considered range of products.
Clinton Friedman started making images professionally during his final year as a visual arts student in the port city of Durban, South Africa, in 1997. After graduating, he worked in the fields of landscape design and advertising. In 2003, he set out on his solo career, a journey that has seen him reach many achievements, first of which he published in 2007 in a monograph titled "Subtraction." This exhibition, specifically of endangered indigenous botanicals from southern Africa, was a statement of intent that would come to define his aesthetic style.
His work has received local and international acclaim from collectors and representatives across the globe. An artrepreneur forever seeking new adventures in art and design, since 2003.
"As an image-maker, I have two opposing processes: one mechanical, the capturing of light, and the other intuitive, an unconstrained manipulation of texture, shape, and colour." My drawings and paintings are the converse of my photographic studies. If photography is defined as the art or process of producing images by the action of radiant energy, then my paintings are a subconscious response to my surroundings and connection with the natural world. Although both techniques reveal my deep connection with nature, the end results are quite different. Where my photography illustrates, my paintings express. My practice is a sequence of techniques, expressly process-driven." - Clinton Friedman